Short About CRM

CRM (customer Relationship Management) is a sett off strategy, process and technology that aims to achieve optimum relationship between customer and Company in every cycle start from marketing, sales, to post sales servic. CRM Focus is to achieve an optimum balance between corporate investement and the fullfilling of the customer needs in order to generate the maximum profit.

mCRM (Mobile Customer Relationship Management) is kind off CRM implementation that uses mobile device ad the media. Am advancement in mobile technology made mCRM to become a potential media to implement CRM system. Thus communication process in mobile device is differ from other media.